France Adot is a french charity informing people about organ donation. Their communication and identity being outdated from the 80s, they required to create a new identity that could talk to everyone.
From children to adults, with any social background, the goal with this project was to creative an identity that could help delivering the information in a clear way and providing a comfort feeling, avoiding any to look scary, dramatic or too intense for this sensitive subject that is organ donation.
The concept behind the design is directly linked to the tagline (also created during the project) “France Adot, a link which transmits life” with this idea that the charity is making the link between the public and the information about organ donation, but also, making the link between people. Organ donation being like “transmitting life” to one another. All the designs have this look like vessels, links, which also give that organic look, like DNA.